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西法特西法特
Jul 30, 2022
In Welcome to the Q&A Forum
Sometimes the best way to get more organic traffic is to optimize your existing content. There are two reasons for this: Your existing content may already be ranking. Your existing content may be the best way to match the search intent. For example, Google has a pretty clear model of what to rank for the keyword “3d printers”: buying guides. It even ranks guides higher than pages from established 3D printer manufacturers—despite them having more backlinks: SERP overview for keyword "3d printers" It seems as if most people searching for this term were in buying mode. Thus, Google tries to match that with pages that offer help with buying a 3D printer. What’s interesting is that one 3D printer manufacturer ranks high among the guides: Formlabs. It has found a way to optimize its existing content to get as far up the SERP as possible. It has created a mix of a 3D printer guide and a product category page. Formlabs' guide and product category page Can you spot what it did there? Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. It titled the page “3D Printing Guide: Types of 3D Printers, Materials, and Applications.” It provided some basic definitions, explained the process of 3D printing, showed some types of 3D printers, gave some tips on how to choose one, etc. That’s pretty much everything you’d want from a guide. But at the same time, the only 3D printers you see there are Formlabs products. On top of that, they are the first thing you see before you scroll down to the guide section. From a navigational perspective, this is Formlabs’ main product category page. For this reason, anyone who links to the assortment of Formlabs 3D printers will have to link to this page, most probably with some variation of the “3D printer” anchor text. Additionally, this page acts as a content hub, spreading “link juice” to the other parts of Formlabs’ website. And what’s the effect of all that from an SEO perspective? The page is optimized for a high “business potential” keyword: “3d printers.” Since that keyword has a Parent Topic with higher search volume and the same search intent, “3d printer,” it ranks for that keyword as well. The page gets a significant amount of organic traffic from the keyword “3d printers” and even more from the Parent Topic “3d printer,” as you can see in the screenshot below:
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