Customer and sends a series of welcome emails focused email list on building business-customer relationships. The engagement contact / evangelist workflow leverages a dynamic contact list (a list of contacts that is updated based on the level of engagement with your website) to send emails that subtly request content sharing. Triggered by submitting, visiting, clicking, or submitting a form. The lead development workflow develops tofu (top of the goal-achieving process) contacts that are ready to advance the sales process, sends relevant mofu content to previously involved content, and through various tofu conversion events. Triggered. The internal sales representative notification workflow notifies internal sales representatives about leads interacting with high-value content that indicates interest in the product, provides information about contacts after sending an outreach email, and bofu (goal). Bottom of the arrival process) triggered by page views and conversion events. The email list re-engagement workflow is triggered by inactive contacts and sends exclusive offers or coupons to regain interest. Event workflows are triggered by event registration or participation and help automate communication between you and your contacts before, during, and after an event. Abandoned shopping cart workflows are primarily used in e-commerce businesses and are triggered by abandoned shopping carts. They remind contacts that they have forgotten to email list buy and motivate them to complete the transaction. Upsell / cross-sell workflows are triggered by past purchases and attempt to sell upgraded or free products to customers. The customer well-being workflow can be used to manage regular net promoter surveys on a customer basis and is triggered by high or low nps scores. Reward happy customers with exclusive content, offers, or discounts, promote content or offers to unhappy customers, and improve your business with them. Customer success / engagement workflows work well when tracking customer success metrics, targeting specific cases of customers with low product engagement.