render on different devices and platforms, making sure they look and work the way they do. should. Download the Marketing Planning Guide: Third Edition10) Analysis and reports Similarly, analyzing the right metrics is critical to effectively measuring results. You'll need tools in place to collect accurate data on all of your efforts, from your Analytics is an essential tool for measuring and analyzing your site traffic. MOZ can help you study and improve your SEO results, while tools like Hootsuite provide in-depth social media analytics. Analytics and testing help you really understand what employee email list works and what doesn't. Embrace them, use them. They will help you turn your marketing efforts from an art form into a science. One last thought The important thing is not to stay still or to feel comfortable. In order to stay competitive, your business must constantly evaluate your B2B marketing strategies and find ways to improve. The world of online marketing is changing at an increasingly rapid pace, but today companies that successfully collect and use data about their performance - across a wide range of marketing efforts - are in a position to to win.